CHINA-TIANJIN-TIME-HONORED BRAND-VITALITY (CN)

CHINA-TIANJIN-TIME-HONORED BRAND-VITALITY (CN)

(240809) -- TIANJIN, Aug. 9, 2024 Photo by Xinhua/ABACAPRESS.COM) -- A staff member demonstrates the handmade process of a shoe sole at the launch ceremony of Laomeihua's new product "Pingbuqingyun" shoes in north China's Tianjin Municipality, Aug. 8, 2024. Laomeihua, founded in 1911, is a century-old brand famous for its handmade shoes and clothes. The brand's products showcase the beauty of tradition, and its traditional shoe-making techniques have been acknowledged as China's national intangible cultural heritage in 2011. In recent years, Laomeihua has continued to meet the consumption needs of young generations, through the adjustments of offline store layout, the development and promotion of e-commerce platforms, and new designs and technologies. Currently, the brand launches over 1,200 new items annually, injecting new vitality into the time-honored brand. Photo by Xinhua/ABACAPRESS.COM/Sun Fanyue)

CHINA-TIANJIN-TIME-HONORED BRAND-VITALITY (CN)

CHINA-TIANJIN-TIME-HONORED BRAND-VITALITY (CN)

(240809) -- TIANJIN, Aug. 9, 2024 Photo by Xinhua/ABACAPRESS.COM) -- Jiang Nan, an innovation research and development director of Yangliuqing woodblock painting team, introduces the design ideas of "Pingbuqingyun" shoes, a collaborative product between Laomeihua and Yangliuqing, at the launch ceremony of the product in north China's Tianjin Municipality, Aug. 8, 2024. Laomeihua, founded in 1911, is a century-old brand famous for its handmade shoes and clothes. The brand's products showcase the beauty of tradition, and its traditional shoe-making techniques have been acknowledged as China's national intangible cultural heritage in 2011. In recent years, Laomeihua has continued to meet the consumption needs of young generations, through the adjustments of offline store layout, the development and promotion of e-commerce platforms, and new designs and technologies. Currently, the brand launches over 1,200 new items annually, injecting new vitality into the time-honored brand. Photo by Xinhua/ABACAPRESS.COM/Sun

CHINA-TIANJIN-TIME-HONORED BRAND-VITALITY (CN)

CHINA-TIANJIN-TIME-HONORED BRAND-VITALITY (CN)

(240809) -- TIANJIN, Aug. 9, 2024 Photo by Xinhua/ABACAPRESS.COM) -- A launch ceremony of "Pingbuqingyun" shoes, a collaborative product between Laomeihua and Yangliuqing woodblock painting team, is held in north China's Tianjin Municipality, Aug. 8, 2024. Laomeihua, founded in 1911, is a century-old brand famous for its handmade shoes and clothes. The brand's products showcase the beauty of tradition, and its traditional shoe-making techniques have been acknowledged as China's national intangible cultural heritage in 2011. In recent years, Laomeihua has continued to meet the consumption needs of young generations, through the adjustments of offline store layout, the development and promotion of e-commerce platforms, and new designs and technologies. Currently, the brand launches over 1,200 new items annually, injecting new vitality into the time-honored brand. Photo by Xinhua/ABACAPRESS.COM/Sun Fanyue)